The graphic design for "A Wisp of Whimsy" perfectly encapsulates the enchanting and mystical spirit of this whimsical, homemade decor brand.

I created a brand identity kit along with packaging mockups for this project.

Drawing inspiration from vintage branding and the timeless allure of fantasy literature, the design evokes the magical worlds found within the pages of old books, with delicate botanical elements woven throughout.

Soft greens and desaturated pinks set a dreamy, ethereal tone, creating a sense of calm and wonder. The iconography of the moth represents transformation and mystery, embodying the brand's connection to nature and the unseen.

The overall aesthetic is homely but also ethereal, inviting customers to step into a world of enchanting decor that feels both timeless and otherworldly.