For Charlie’s Christmas Factory, a charming locally owned Christmas store in regional Victoria, I crafted a festive and whimsical visual identity that captures the magic of the holiday season.

The primary logo features a classic red Christmas bauble adorned with elegant, hand-lettered typography, combining tradition with the contemporary.

Complementing this, a cohesive set of illustrated assets—including holly sprigs, candy canes, twinkling stars, and festive ribbons—was designed to create a playful, warm, and inviting pattern.

The colour palette, a harmonious blend of reds, pinks, and greens, reflects the joy and wonder of Christmas while ensuring versatility across branding materials. Together, these elements embody the unique and enchanting spirit of Charlie’s Christmas Factory, a destination filled with beautiful, one-of-a-kind holiday treasures for the whole family.